This post ended up being compiled by guest contributor Mark Brooks, an analyst/consultant whoever blog Online Personals Watch summarizes the day-to-day internet industry news that is dating.
Previously this week InterActive Corporation (IAC), which has and runs popular premium dating web web internet sites Match.com and Chemistry.com, launched an entirely free site that is dating DownToEarth.com (you can take a look at an ad for the recently launched web web web site right here). The somewhat counterintuitive move is IAC/Match.com’s response to Plentyoffish.com, a favorite free dating internet site that was long haul by one guy out of his apartment (he now comes with a office and a little group).
DowntoEarth.com had been started by Jacob Solotaroff whom invested a 12 months since the manager of product administration and user integrity at match. Now the site is run by him away from Dallas, where Match can be based. Evidently IAC thinks if somebody will probably place Match away from company, it might as very well be Match.
Probably xdating the most feature that is interesting the brand new web site could be the RealRatings individual ratings system for ranking the precision of people’s pages against actual life. Users who post photographs that are inaccurate pages of on their own are ratted down by other users who’ve been on a night out together using them. Users can grade the precision of pages for a scale of just one celebrity to 5 movie stars as soon as they’ve been on a face to handle date. 1 star means “not even close” and 5 movie movie stars suggest “true to life. ” Could this function as the end of white lies on dating pages?
Here’s a review of just how a few of the free competition DowntoEarth are going to be facing down with in america, UK, Australia and Canada.
The most notable free sites that are dating the united states are:
Number 1 Plentyoffish (# 2 general on the web dating category in Dec ’09, no. 2 in might ’09) # 2 Adam4Adam (#5 overall in Dec, no. 6 in May) # 3 Date Hookup (#6 overall in Dec, number 7 in May) # 4 OKCupid (#12 general in Dec, #14 in May) # 5 Mingle2 (#13 overall in Dec, maybe not in top 100 in May) #6 MatchDoctor (#32 general in Dec, #33 in May) no. 7 WebDate (#33 general in Dec, #22 in May) #8 FriendsReunitedDating.co.uk (#41 in Dec, maybe maybe not in top 100 in May) # 9 Woome (#46 in Dec, #79 in might) #10 Connecting Singles (#53 in Dec, #55 in May)
Plus in the united kingdom the top free sites that are dating:
# 1 Plentyoffish (no. 1 general in Dec, no. 1 in May) no. 2 individual (no. 2 general in Dec, #13 in May) no. 3 FriendsReunitedDating.co.uk (#8 overall in Dec, #12 in May) no. 4 Smooch (#9 general in Dec, #15 in May) # 5 Freedating.co.uk (#14 general in Dec, #16 in May) # 6 ProfilePic (#27 general in Dec, #68 in May) #7 Flirtomatic (#29 overall in Dec, #36 in May) #8 OKCupid (#31 general in Dec, #32 in May) # 9 Speeddate (#44 overall in Dec, #71 in May) #10 Midsummers Eve (#53 general in Dec, #43 in May)
As well as in Australia:
Number 1 Plentyoffish (no. 4 general in Dec, number 7 in May) # 2 Person (#7 general in Dec, # 6 in May) no. 3 Matchfinder.com.au (#22 general in Dec, #32 in May) no. 4 Speeddate (#23 overall in Dec, #38 in May) # 5 OKCupid (#27 general in Dec, #30 in May)
90percent for the top free sites that are dating the united states and British relocated up positions from might to December 2008.
Information: might and December 2008, Hitwise Competitive Intelligence USA, British and Australia ratings by share of the market of visits, which can be the percent of online visitors to the category.
Number 1 Plentyoffish (#1 general in Nov) # 2 Kijiji.ca Personals (#3 general in Nov) #3 Speeddate (#8 overall in Nov)
Information: 2008, comScore Media Metrix Personals category for Canada november.
Disclosure: Plentyoffish and Webdate are consumers of Courtland Brooks, Mark Brooks consultancy.